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The Invisible Driving Force of the Silver Economy: Women

At every stage of aging, women are the most affected, the most caregiving, and the least visible. Women live longer, encounter more chronic illness, and experience earlier loss of independence in daily life. But the deeper invisibility lies elsewhere — the caregiver, and the one who sacrifices career and income for that caregiving, is overwhelmingly a woman. Women make approximately 90% of family decisions. Every investment made in women is, by extension, an investment in the entire family and community.

Source: GCOA WISE Council — Paving the Path for Women in the Silver Economy (2025)

The 50+ population contributed $45 trillion to global GDP in 2020. By 2050, that figure is projected to reach $118 trillion.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The EU Silver Economy will reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global population aged 60+ will reach 2.1 billion — twice today's figure.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing children under 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — 10.6% of the total population.
Source: TUIK 2024
Silver Network
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TUIK 2024
Turkey is undergoing in 27 years the demographic transition France experienced over 115 years.
Source: WHO / TR Healthy Ageing Action Plan
25.3% of households in Turkey include at least one person aged 65 or older.
Source: TUIK 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TUIK 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the US, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
US Baby Boomers account for 49% of CPG sales$230 billion.
Source: Nielsen / BoomAgers (US CPG data)
Every day, more than 100,000 people celebrate their 60th birthday.
Source: WHO calculation
Silver Network Silver is the New Green
Only 5–10% of marketing budgets target the 50+ audience.
Source: HBR (2020) / AARP
Only 15% of digital ads target audiences aged 50+.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
A 70-year-old today has the cognitive capacity of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging yields $9–$20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impact can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income increased 7× over the last 100 years, the value of life extension increased 20×.
Source: Silver Economy combined / Live Long & Prosper
The per capita macroeconomic value of life extension exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work equals 9% of global GDP — $11 trillion.
Source: ILO Care Work (2018)
60.1% of households with aging individuals in Turkey live in buildings without elevators.
Source: TUIK Building Characteristics 2021
The 50+ population contributed $45 trillion to global GDP in 2020. By 2050, that figure is projected to reach $118 trillion.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The EU Silver Economy will reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global population aged 60+ will reach 2.1 billion — twice today's figure.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing children under 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — 10.6% of the total population.
Source: TUIK 2024
Silver Network
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TUIK 2024
Turkey is undergoing in 27 years the demographic transition France experienced over 115 years.
Source: WHO / TR Healthy Ageing Action Plan
25.3% of households in Turkey include at least one person aged 65 or older.
Source: TUIK 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TUIK 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the US, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
US Baby Boomers account for 49% of CPG sales$230 billion.
Source: Nielsen / BoomAgers (US CPG data)
Every day, more than 100,000 people celebrate their 60th birthday.
Source: WHO calculation
Silver Network Silver is the New Green
Only 5–10% of marketing budgets target the 50+ audience.
Source: HBR (2020) / AARP
Only 15% of digital ads target audiences aged 50+.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
A 70-year-old today has the cognitive capacity of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging yields $9–$20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impact can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income increased 7× over the last 100 years, the value of life extension increased 20×.
Source: Silver Economy combined / Live Long & Prosper
The per capita macroeconomic value of life extension exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work equals 9% of global GDP — $11 trillion.
Source: ILO Care Work (2018)
60.1% of households with aging individuals in Turkey live in buildings without elevators.
Source: TUIK Building Characteristics 2021

The Invisible Economy of Care

Globally, women provide 76% of unpaid care work. The economic value of this labor is equivalent to 9% of global GDP — approximately $11 trillion. While 708 million women are outside the workforce entirely due to care responsibilities, only 40 million men face the same situation.

Within the Sandwich Generation — the working generation aged 35–55, raising children while supporting aging parents — women again shoulder the majority of this responsibility. Grandmothers are caring for grandchildren, meeting the daily needs of aging spouses, and managing their own health challenges simultaneously. The cumulative result of these career interruptions becomes a kind of care penalty: women earn 26% less in retirement income than men, and women are the group that most frequently faces the risk of poverty in old age.

Source: ILO Care Work and Care Jobs (2018), ILO — Women and the Economy: 30 Years After Beijing (2025), TIAA Institute (2025)

Women's Role in the Aging Process Is Even More Central

Women are the invisible infrastructure of aging. While carrying the quiet backbone of the silver economy — caring for aging spouses, grandchildren, and communities — their own healthy aging process never quite gets its turn. International platforms emphasize this reality from different angles: the GCOA WISE Council focuses on women's leadership, the UN Women Global Alliance for Care on making care work visible, and the ILC Gender and Ageing Committee on the inequalities that arise at the intersection of age and gender. The shared conclusion is singular: the silver economy's growth potential cannot be fully realized without making women's invisible labor visible.

Source: GCOA WISE Council — Paving the Path for Women in the Silver Economy (2025); UN Women Global Alliance for Care; ILC Global Alliance — Gender and Ageing

Why This Is an Economic Matter

When a fall, accident, or dependency situation arises in an age-unfriendly home, it is overwhelmingly women who rush to help, leave jobs, or reduce hours. Every age-friendly improvement — safer homes, accessible services, care coordination — also protects women's sustainable participation in the workforce. Women are not passive consumers in the silver economy — they are its primary decision-makers. Women make two-thirds of all financial decisions — yet less than 3% of venture capital funding in the silver economy reaches female entrepreneurs. This imbalance is not just inequity; it is an inefficiency that limits the silver economy's growth potential.

Source: GCOA WISE Council — Paving the Path for Women in the Silver Economy (2025)

Why Silver Network Gives Women Separate and Priority Attention

Silver Network gives women separate and priority attention across all its projects — because every step that improves the quality of life for aging individuals directly affects the lives of the women who care for them. For this reason, from safe aging at home to corporate assessment, from the Lived Experience Advisory Council to caregiver support programs, Silver Network tracks the impact on women as a distinct perspective across every initiative.