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Our Story Began With Firsthand Experience

We lived the effects of aging firsthand through our own families — from home safety to the growing difficulty of daily life, from the weight of caregiving to the loss of independence. Every day, 855 people in Turkey turn 65 — and this reality affects not only them, but every generation around them. Silver Network is a network of companies and entrepreneurs who have come together to ensure that the effects of aging are more widely considered in product, service, and investment decisions.

The 50+ population contributed $45 trillion to global GDP in 2020. That figure is projected to reach $118 trillion by 2050.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The European Union silver economy is projected to reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global 60+ population will reach 2.1 billion — double the number today.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing the number of children under age 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — representing 10.6% of the total population.
Source: TurkStat 2024
Silver Network
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TurkStat 2024
France took 115 years to navigate the demographic transition that Turkey is completing in just 27 years.
Source: WHO / TR Healthy Ageing Action Plan
In Turkey, 25.3% of households include at least one person aged 65 or older.
Source: TurkStat 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TurkStat 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the United States, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
In the United States, Baby Boomers account for 49% of packaged consumer goods sales — $230 billion.
Source: Nielsen / BoomAgers (US CPG data)
More than 100,000 people celebrate their 60th birthday every single day.
Source: WHO estimate
Silver NetworkSilver is the New Green
Only 5–10% of marketing budgets target audiences over 50.
Source: HBR (2020) / AARP
Only 15% of digital advertising targets the 50+ audience.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
The cognitive capacity of a 70-year-old today is equivalent to that of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging generates $9 to $20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impacts can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income grew 7x over the past 100 years, the value of longer life grew 20x.
Source: Silver Economy combined / Live Long & Prosper
The macroeconomic value of longer life per person exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work is equivalent to 9% of global GDP — approximately $11 trillion.
Source: ILO Care Work (2018)
In Turkey, 60.1% of aging individuals live in buildings without elevators.
Source: TurkStat Building Characteristics 2021
The 50+ population contributed $45 trillion to global GDP in 2020. That figure is projected to reach $118 trillion by 2050.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The European Union silver economy is projected to reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global 60+ population will reach 2.1 billion — double the number today.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing the number of children under age 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — representing 10.6% of the total population.
Source: TurkStat 2024
Silver Network
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TurkStat 2024
France took 115 years to navigate the demographic transition that Turkey is completing in just 27 years.
Source: WHO / TR Healthy Ageing Action Plan
In Turkey, 25.3% of households include at least one person aged 65 or older.
Source: TurkStat 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TurkStat 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the United States, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
In the United States, Baby Boomers account for 49% of packaged consumer goods sales — $230 billion.
Source: Nielsen / BoomAgers (US CPG data)
More than 100,000 people celebrate their 60th birthday every single day.
Source: WHO estimate
Silver NetworkSilver is the New Green
Only 5–10% of marketing budgets target audiences over 50.
Source: HBR (2020) / AARP
Only 15% of digital advertising targets the 50+ audience.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
The cognitive capacity of a 70-year-old today is equivalent to that of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging generates $9 to $20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impacts can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income grew 7x over the past 100 years, the value of longer life grew 20x.
Source: Silver Economy combined / Live Long & Prosper
The macroeconomic value of longer life per person exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work is equivalent to 9% of global GDP — approximately $11 trillion.
Source: ILO Care Work (2018)
In Turkey, 60.1% of aging individuals live in buildings without elevators.
Source: TurkStat Building Characteristics 2021

What Makes Our Approach to Aging Different?

There are many approaches to aging in the world: medical solutions, retirement rights, advocacy. Each has value — but none of them, on their own, secured our mother's safety at home, preserved our father's independence, or made it easier for us to balance work and caregiving. We saw this gap by living it in our own families. The real velocity of change comes when companies and entrepreneurs start accounting for the effects of aging in their own products and services. Silver Network was founded on this conviction: every new product, service, and investment that considers the negative effects of aging makes life easier not only for aging individuals, but for all of society.

Demographic Reality and Opportunity

Time is narrowing. More than 100,000 people turn 60 every single day worldwide. Turkey is living this transformation even faster: it is crossing the same demographic threshold that France crossed in 115 years — in just 27. But the real problem is not the approaching Silver Tsunami — it's being unprepared for it.

Product, service, and communication strategies targeting younger generations grow more refined every year. Yet the same care has not yet reached the fastest-growing and most consistently spending segment of the population. The impact of this imbalance is felt not only by aging individuals, but by the families trying to ease their daily lives — and by all of society. The problem is not aging; it is being unprepared for aging.

VISION

A world where aging is not a burden, but a source of shared prosperity for all generations.

MISSION

To help more companies recognize and plan around the opportunities that demographic aging creates. To demonstrate that every age-friendly step makes life easier for all generations — and to bring this transformation to the field, domestically and internationally.

GOAL

To accelerate age-friendly transformation by bringing together economic stakeholders, institutions, and civil society through shared projects.

Solutions That Solve Real Problems

Silver Network's projects directly improve the daily lives of aging individuals — from home safety assessments and fraud protection to vehicle safety and lived experience advisory services. Every project is designed to make the path to age-friendly transformation more accessible for companies and institutions. The logic behind every project is the same: age-friendly transformation spreads not through obligation, but through voluntary participation and economic motivation.

"This transformation cannot be built alone. When companies, entrepreneurs, families, and aging individuals move together, change accelerates. Silver Network makes room for everyone with a good idea — it builds ecosystems, not competition. People are living longer than ever before — we are here to make those longer lives better for everyone."