The 50+ population contributed $45 trillion to global GDP in 2020. By 2050, that figure is projected to reach $118 trillion.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The EU Silver Economy will reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global population aged 60+ will reach 2.1 billion — twice today's figure.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing children under 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — 10.6% of the total population.
Source: TUIK 2024
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TUIK 2024
Turkey is undergoing in 27 years the demographic transition France experienced over 115 years.
Source: WHO / TR Healthy Ageing Action Plan
25.3% of households in Turkey include at least one person aged 65 or older.
Source: TUIK 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TUIK 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the US, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
US Baby Boomers account for 49% of CPG sales — $230 billion.
Source: Nielsen / BoomAgers (US CPG data)
Every day, more than 100,000 people celebrate their 60th birthday.
Source: WHO calculation
Silver is the New Green
Only 5–10% of marketing budgets target the 50+ audience.
Source: HBR (2020) / AARP
Only 15% of digital ads target audiences aged 50+.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
A 70-year-old today has the cognitive capacity of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging yields $9–$20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impact can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income increased 7× over the last 100 years, the value of life extension increased 20×.
Source: Silver Economy combined / Live Long & Prosper
The per capita macroeconomic value of life extension exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work equals 9% of global GDP — $11 trillion.
Source: ILO Care Work (2018)
60.1% of households with aging individuals in Turkey live in buildings without elevators.
Source: TUIK Building Characteristics 2021
The 50+ population contributed $45 trillion to global GDP in 2020. By 2050, that figure is projected to reach $118 trillion.
Source: AARP Global Longevity Economy Outlook (2022)
If the silver economy were a country, it would be the world's third-largest economy — after the United States and China.
Source: Brookings (2024) / AARP
The EU Silver Economy will reach €5.7 trillion by 2025.
Source: European Commission (Silver Economy Study)
By 2050, the global population aged 60+ will reach 2.1 billion — twice today's figure.
Source: WHO Ageing & Health Fact Sheet
By 2030, the 60+ population will reach 1.4 billion, surpassing children under 10.
Source: UN Decade of Healthy Ageing Proposal
Turkey's 65+ population reached 9.1 million in 2024 — 10.6% of the total population.
Source: TUIK 2024
Turkey's aging population grew 20.7% in five years — from 7.55 million in 2019 to 9.11 million in 2024.
Source: TUIK 2024
Turkey is undergoing in 27 years the demographic transition France experienced over 115 years.
Source: WHO / TR Healthy Ageing Action Plan
25.3% of households in Turkey include at least one person aged 65 or older.
Source: TUIK 2024
Turkey's median age was 34.4 in 2024 — projected to reach 45 by 2080.
Source: TUIK 2024
The 50+ population accounts for more than half of global consumer spending — $35 trillion.
Source: AARP (2022)
In the US, adults 60+ control 70% of disposable income.
Source: Nielsen / BoomAgers
US Baby Boomers account for 49% of CPG sales — $230 billion.
Source: Nielsen / BoomAgers (US CPG data)
Every day, more than 100,000 people celebrate their 60th birthday.
Source: WHO calculation
Silver is the New Green
Only 5–10% of marketing budgets target the 50+ audience.
Source: HBR (2020) / AARP
Only 15% of digital ads target audiences aged 50+.
Source: AARP Media Solutions
Healthy aging increases workforce participation by 20%.
Source: IMF / Live Long & Prosper
A 70-year-old today has the cognitive capacity of a 53-year-old in 2000.
Source: Live Long & Prosper / IMF
Every $1 invested in healthy aging yields $9–$20 in economic returns.
Source: Live Long & Prosper (Bloom)
Three-quarters of aging's negative impact can be offset through healthy aging policies.
Source: Live Long & Prosper / IMF
While per capita income increased 7× over the last 100 years, the value of life extension increased 20×.
Source: Silver Economy combined / Live Long & Prosper
The per capita macroeconomic value of life extension exceeds $1.2 million.
Source: Silver Economy combined / Live Long & Prosper
Unpaid care work equals 9% of global GDP — $11 trillion.
Source: ILO Care Work (2018)
60.1% of households with aging individuals in Turkey live in buildings without elevators.
Source: TUIK Building Characteristics 2021