An Age-Friendly World Is the Well-Being of All Generations
Silver Network (Gümüş Ağ) is an implementation platform dedicated to growing private sector investment in demographic aging — treating it not as a crisis, but as the greatest economic opportunity of our time. Silver Network puts the United Nations Decade of Healthy Ageing goals into practice in ways that make life better for every segment of society.
Silver is the New Green
Silver is the New Green
Silver Network's 4 Pillars
Silver Network believes that solving the negative effects of aging is only sustainable when it generates concrete benefits for economic stakeholders. Silver Network works to help more companies recognize — and plan around — the opportunities that demographic aging creates.
Silver Network translates the healthy aging goals of the United Nations and the World Health Organization into real-world implementation. By building on global frameworks, Silver Network's approaches and projects feed local perspectives back into the international agenda.
Silver Network's projects are designed to reach not only those going through the aging process, but every generation affected by it. Seamless aging is a family's happiness — prosperity that improves quality of life for all generations. Silver Network's true audience is the generation that lives alongside aging, whose own daily life is directly shaped by the process.
Silver Network runs its projects — aimed at reducing the social impacts of aging — in partnership with economic stakeholders of all kinds, domestic and international. Companies, institutions, and associations that work with Silver Network also become part of a network where they can interact and collaborate with one another.
Our Story
Silver Network was founded by business professionals who lived the effects of aging firsthand through their own families. Aging doesn't only affect the person growing older — it touches every generation in the family. Silver Network focuses on that reality.
Read Our Story →
Our Approach to Aging
Aging is not merely a biological matter. Because ensuring a high-quality aging process makes life better for everyone, society as a whole voluntarily embraces an age-friendly world. Silver is now the new green.
Explore Our Approach →
Silver Economy
By 2030, one in every six people worldwide will be over 60. Technological advances have transformed this generation: the cognitive capacity of today's 70-year-olds is equivalent to that of 53-year-olds in 2000. Silver Network works to turn the opportunities created by this transformation into shared prosperity for all generations.
See the Economy →Contrary to Popular Belief, the Aging Population Is the Most Financially Powerful and Numerous Consumer Group
largest economy
If the silver economy were a country, it would rank as the world's 3rd largest — after the United States and China
Source: Brookings Institution (2024)
50+ global consumer spending
Only 5–10% of marketing budgets target this audience
Source: AARP (2022) / HBR (2020)
People turning 60 every single day
More than 100,000 people turn 60 every day worldwide — the preparation window is narrowing
Source: WHO Ageing & Health Fact Sheet
Behind these numbers lies a cross-generational reality: the Baby Boomer generation holds the lion's share of $83.3 trillion in US household wealth. Millennials and Gen Z together control just 10.5% of total wealth. Yet the majority of marketing investment continues to flow toward these two younger generations. The 50+ generation is not only more experienced — it is wealthier, carries less debt, and spends more consistently than any other consumer group.
Source: UBS Global Wealth Report (2025), Empower / Federal Reserve (2024)
We Bring the Global Framework to the Field in Actionable Ways
Age-friendly transformation spreads through society only when economic stakeholders see it as an opportunity aligned with their own interests. Without the calls of international organizations and governments translating into concrete advantages in the field, these goals will not be adopted at scale. The United Nations Decade of Healthy Ageing (2021–2030) establishes the global framework for exactly this transformation. Silver Network set out to translate this framework into projects that economic stakeholders will genuinely want to implement — and into rationales that deliver measurable benefit.
In the early years of the green transition, companies saw environmental sustainability as a cost and a constraint. Over time, early movers gained lasting competitive advantages. The silver economy today stands at the very beginning of a similar trajectory.
Six of the Sustainable Development Goals are directly linked to aging — yet today's ESG reports do not measure demographic aging. The greatest social transformation facing our societies remains outside the corporate sustainability agenda.
Global frameworks we reference
Our work is shaped in alignment with these frameworks.
The Economic Cost of Ageism
When our elders are isolated, they age faster. Every family knows this.
Ageism is one of the four core action areas of the United Nations Decade of Healthy Ageing. Globally, one in two people holds ageist attitudes — and the economic cost of those attitudes is not individual, it is systemic. Overcoming ageism is not just a matter of rights — it means preventing consumer contraction, slowing premature capacity decline, and activating the economy's most stable segment. Societies that overcome this bias grow faster than those that don't.
Source: United Nations Decade of Healthy Ageing (2021–2030); WHO Global Report on Ageism (2021)
Silver Network's True Audience
Silver Network's true audience is not the aging population — it is all generations. Every successful solution that improves the quality of life for aging individuals directly affects the quality of life of the generations who care about them — including grandchildren. The economic cycle across these three generations explains why the silver economy's prosperity impact cannot be limited to any single age group. Silver Network designs every project through a cross-generational lens.
Who are they? The working generation aged 35–55 — raising children on one side and trying to ease the daily lives of aging parents on the other.
How Does This Cycle Work? →The Invisible Driving Force of the Silver Economy: Women
At every stage of aging, women are the most affected, the most caregiving, and the least visible.
Women in the aging population face more challenging conditions than men. Grandmothers are caring for grandchildren, meeting the daily needs of aging spouses, and managing their own health challenges all at once. When a fall, accident, or dependency situation arises in an age-unfriendly home, it is overwhelmingly women who rush to help, leave jobs, or reduce hours. Globally, women provide 76% of unpaid care work. While 708 million women are outside the workforce due to care responsibilities, only 40 million men face the same situation. That is why Silver Network gives women separate and priority attention across all its projects — because every step that improves the quality of life for aging individuals directly impacts the lives of the women who care for them.
Source: ILO Care Work (2018), ILO (2024/2025), GCOA WISE Council (2025)
Measuring the Aging Economy: HALE, QALY, DALY
In health economics, the real question is not "how long did you live?" — it's "how did you live those years?"
Three global metrics answer that question. HALE measures how many years of life are spent in health and independence. QALY measures how many quality-adjusted years of life an intervention delivers. DALY measures healthy years lost to disease or disability. Silver Network uses these three metrics as natural benchmarks for every project — tracking the QALY benefit and DALY reduction added by each measure and change, from safe aging at home to age-friendly product design. Silver Network works to extend HALE, increase QALY, and reduce DALY across all of its programs.
Source: WHO Global Health Observatory, Aging Analytics Agency
Projects
Silver Network projects are practical tools that bring age-friendly transformation to the field. They serve as awareness and discovery tools that help companies recognize the potential in this space. Every project delivers solutions that cover not only aging individuals, but their families and every generation.
Scanning a parent's home just once through the lens of their changing cognitive and physical capacity — that alone is an act of care, a step toward preventing the negative effects of aging for them and for yourself. Turn your worry about your parents at home into concrete action: start a risk assessment using tools that cover 37 home safety criteria, Fall Risk Analysis, and Lighting Assessment.
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Test your corporate processes against the 7 touchpoints where every commercially available product, service, and space intersects with the adverse effects of aging. SilverCERT is built to help your company turn age-friendly transformation into a lasting commercial advantage — so you can confidently say: "This Brand is Age-Friendly."
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The things you've seen, felt, and learned as your parents navigated the aging process — becoming a light for other families is the quietest legacy you can leave. GümüşSesler brings that testimony together; every Silver Network project is built from the ground up, shaped by those voices.
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GümüşAraç aims to transform the behavior of other drivers through a sign that drivers over 65 voluntarily place on their vehicles. When other drivers slow down, refrain from honking, and show patience, the aging driver's safety improves while their family's traffic-related anxiety eases.
See Details →
So your parents know they're not alone when a call comes in — because it's possible to hold a shield for them, even from a distance. GümüşAvukat stays active whether you're there or not. (Against phone scams, digital traps, and fake call centers; the simple application form and voice reporting option can also be used by family members on their parents' behalf.)
See Details →Knowing which brands recognize your parents during their weekly shopping — make room for them, see them — is a small act of remembrance and a profound feeling of being visible. GümüşKupon brings together the destinations your family can trust. (Participating brands offer printed or digital coupons in their own designs.)
See Details →Silver Blog & Resources
Content on the silver economy, age-friendly transformation, and intergenerational well-being
The $118 Trillion Opportunity: Why the Silver Economy Is the New Green
The Demographic Blind Spot in ESG Reports: Why Aging Isn't Being Measured
HALE, QALY, DALY: The Healthy Aging Metrics Nobody Talks About
Reach Silver Network
I want to share the challenges aging is creating in my family and get guidance and direction.
I believe Silver Network's approach can create genuine synergy with my corporate projects — I'd like to build something together.
I have a venture or project that's genuinely solving problems in the silver economy, and I want to share it with you.
I believe preparing my investments for the silver economy would be valuable, and I'd like your advisory on how to approach it.
I want my company's products and services built on a foundation that accounts for the effects of aging.
Get in Touch
Write to us — we will get back to you as soon as possible.
Contact Usor write directly: info@silvernetwork.org
Molla Bayırı Sok. Ömer Avni Mah. Banka Apt. Dış Kapı No:21/2A Gümüşsuyu, Beyoğlu / İstanbul